Streamlined Soccer: Selling, Marketing, and Managing the Sport in the USA

The development of soccer in the USA is the focus of "Star-Spangled Soccer". This book is the first to chronicle the story of how the sport rose to great heights and endured devastating lows as it struggled to carve out a place for itself in the American sports scene, a journey that began with FIFA's announcement in 1988 that the USA would host the 1994 World Cup.

The book delves into the challenges and triumphs that defined the sport's trajectory in the United States. It explores how soccer, often perceived as a foreign and niche sport, gradually gained traction and captured the attention of American audiences. The narrative traces the pivotal moments that shaped the sport's growth, from the initial enthusiasm surrounding the 1994 World Cup to the subsequent ups and downs as the sport sought to establish a permanent foothold in the country.

Readers will be taken on a captivating journey that showcases the resilience and determination of those who championed the cause of soccer in America. The book highlights the key figures, both on and off the field, who played crucial roles in elevating the sport's profile and garnering widespread support. It delves into the strategic decisions, grassroots efforts, and cultural shifts that contributed to soccer's evolving status in the United States.

Moreover, "Star-Spangled Soccer" explores the broader societal and demographic changes that influenced the sport's popularity and acceptance. It examines how the growing diversity of the American population, the increasing interest in global sports, and the changing attitudes towards athletics all contributed to soccer's rise in the country.

Ultimately, this book offers a comprehensive and insightful account of the remarkable story of soccer's journey in the USA. It provides readers with a deeper understanding of the challenges, triumphs, and the enduring passion that have shaped the sport's identity within the American sports landscape. "Star-Spangled Soccer" is a must-read for anyone interested in the history and evolution of this beloved game in the United States.

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